COURSE & SUBJECT CONTENT OUTLINE - LANGUAGE PRACTICE

B Tech

Practical, career-oriented application of general principles learnt in General Language Dynamics (e.g. "business communication"). Also some practical Linguistics of the languages.

Practical, career-oriented application of general principles learnt in General Language Dynamics (e.g. "business communication"). Also some practical Linguistics of the language.

Basic typing skills; principles of Windows, as well as other applicable subject matter regarding the use and functioning of computers; principles of word-processing; the Internet; practical work.

Spreadsheets; graphics packages; presentation software and applications; WWW authoring; practical work.

Defining the medium; selected programs; computer-based training; various presentations in language, video and computer laboratories; advanced technology; evaluation criteria.

Aspects such as culture and manifestations of culture are discussed. Cultural differences, sub-cultures and customs are discussed and studied in the South African context.

Introduction to the theoretical and practical demands of translation;
Translational, linguistic, sociolinguistic, lexicographical/terminological aspects of translation;
Quality assessment strategies.

Exposure to various more advanced text types and translation strategies;
Analysis of source texts and objective assessment of translated texts on a linguistic basis

Main text types students will encounter in practice: service prose (standard language), scientific and technical texts, journalistic articles, tourist brochures, literary texts (dialogue and non-standard language), advertisements, poetry, and others.

Lexicography; historical and contemporary translation studies;
The role of translation in a multilingual society; a futuristic view;
Practical translation and techniques for interpreting;
Ethics of the translator and legal position.

Theory: Methods and principles of communication.
Language acts of the speaker; language acts in the workplace; language acts in the group and in society at large.
Practical application in the language, video and writing laboratories.

Philosophy of science: What science is; personal philosophy; method and methodology.
Fields of Linguistics: Psycholinguistics; neurolinguistics; sociolinguistics; applied linguistics; pragmalinguistics.
Language teaching: Methodology; methods; techniques; didactic principles.
Language as instrument; language theory; language and meaning in social interaction; language as semiotic weapon; language and manipulation; discourse analysis; text writing; refinement of oral and written competence.

Practical implementation of oral and written skills at an advanced level.
Language in the organization; literacy courses; discourse analysis; marketing and research of language issues.
Applied language: Aspects of language theory and creative writing.
Relevant projects.

Language theory.
Advanced oral and written communication in business.
Group, community and media language.
Language planning, marketing, and entrepreneurship; language and professional application; language facilitation; development of language training and literacy courses; remedial work; language research.

Discourse and profile analysis of target audience and market; strategies for marketing; project planning; language variations and dealing with language clients; advanced message formulation for the media; the language of advertising; language clients, markets and offer - nationally and internationally.

[Practical French, German, Sign Language, Sotho (Northern), Spanish, Tswana, Zulu]
These practical, career-oriented third or foreign language courses aim at functionally useful oral and written skills, and understanding of the relevant culture. Based on a communicative approach, these courses start at the beginners' level and by the end of the fourth year, students should normally have a fair to good command of the language. Practical work is also done in conjunction with Language and Translation Practice.

Listening skills; audience analysis; formulating messages; presentation techniques and effective oratory.

How do TV and video work? Basic camera and lighting and sound recording; script writing and storyboarding; editing theory; directing theory; guest speakers; visits to broadcasting and production houses; evaluation of films and video productions; four video projects.

M Tech (CALT)

[Coursework]

Evaluation and Application of CALT Software    EAS500A

Evaluation categories and principles; learning principles in CALT; types of programs (drills, tutorials, simulations, games, hybrids); co-operative learning and CALT strategies; multimedia and hypermedia.

Planning and Production of CALT Software    PCN500A

Creating and writing of software packages; the production team and process; task analysis and storyboarding; the management and implementation of CALT; computerised testing and evaluation.

Media Text and Graphics    MTG500A

Computerised text; visual literacy and graphics; video text; sound text.

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